Google has introduced a significant update, enabling users to remove visible watermarks from content generated by its artificial intelligence tools. This new functionality, accessible through a “Media watermark” setting, offers creators greater control over the output from platforms like Gemini and the AI video generator, Flow. When this setting is deactivated, the distinctive “sparkle” watermark, typically found in the bottom-right corner of AI-produced media, will no longer be applied. This change reflects an evolving approach to AI-generated content attribution and user autonomy in the rapidly expanding digital creation landscape.

Key Developments

  • Google has implemented a new feature allowing users to disable watermarks on AI-generated content.
  • The update introduces a “Media watermark” setting within Google’s AI platforms.
  • Users can toggle off this setting in Gemini and the AI video generator, Flow.
  • Disabling the setting removes the “sparkle” watermark from images, videos, and music created with these tools.
  • The “sparkle” watermark traditionally appeared in the bottom-right corner of AI-generated media.