Table of Contents You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that.  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everybody. Welcome. My name is Cyrus. Today the thing I want to talk about is how to use STAT to find SEO opportunities at scale, and I mean massive scale.  Now a lot of you have probably heard of STAT. You may know that it has an excellent reputation. But it’s possible you haven’t actually used it or have a very good understanding of what it actually does.  So that’s what I’m going to try to cover today and explain how powerful it is at discovering SEO opportunities in ways that can inform content strategy, competitive analysis, and a lot more.  What is STAT? So STAT, the full name of STAT is actually STAT Search Analytics. On the surface, what a lot of people understand is that it is a rank tracker, tracking thousands of keywords at a time anywhere across the globe. But underneath the hood, it’s actually a lot more than a rank tracker. It’s a rank tracker. It’s a competitive landscape tool. It’s SERP analysis and intent. It allows you to do some pretty incredible things once you dig into the data. Keyword attribution So let me dig into a little bit about how it actually works. So like a lot of keyword rank trackers, you start with keywords. But one of the differences is all the different attributes that you can assign to each of your keywords.  So first is very familiar, the market or the search engine. So you want Canadian English results or Canadian French results. Any market in the world that’s available it’s pretty much available for you to use in STAT.  The second is location, which is a slightly different concept. So you can define ZIP Codes, cities, be as specific as you want. This is very important for multiple location businesses or if you’re running an advertising campaign in a certain part of the country and you want to track very specific results. But you can define location very specifically for each of your keywords.  Third is device, mobile or desktop, especially important with mobile-first indexing and increasing mobile results. But also tags, smart tags, and this is where the true power of STAT comes in, the ways that you can use smart tagging.  Smart tagging So you can tag your keywords in multiple ways, assigning multiple tags to slice them and dice them any way you want.  So different ways that you can tag keywords in STAT is anything that’s important to your business. For example, you can create keyword groups based on what’s important to you. On Moz, we tag keywords with “SEO” in it or anything that’s important to your business that you want to create a keyword cohort out of. Or location, like we were talking about, if you’re running an advertising campaign in Indiana and you want to tag certain keywords that you’re targeting there, something like that. Or all your Kansas city keywords or your London or Berlin keywords.  Product categories. So if you sell multiple categories, you sell TVs, books, dresses, anything you want, you might want to tag all of those into a particular keyword category. Or attributes, such as a 55-inch television versus a 48-inch television, when you want to get very, very…