One of the most practical applications of AI + automation is building a content pipeline that monitors your industry’s RSS feeds, rewrites articles in your brand voice, and publishes them to your WordPress site — all without writing a line of code. This tutorial walks you through building exactly that in Make (formerly Integromat), using OpenAI’s API for the AI rewriting step.
What You’ll Build
The completed automation: monitors 5 RSS feeds every 2 hours → detects new articles → passes the article title and excerpt to GPT-4 with a custom rewriting prompt → creates a WordPress draft post with the rewritten content → notifies you via email or Slack for review before publishing.
Step 1: Set Up Your Make Scenario
Create a new Make scenario and add an RSS module set to monitor your chosen feeds. Configure it to trigger every 2 hours and store the timestamp of the last successful run. For the RSS URL, use high-quality feeds like TechCrunch AI, VentureBeat, or MIT Technology Review.
Step 2: Filter for Relevance
Add a Filter module that checks whether the article title contains your target keywords. This prevents irrelevant articles from being processed and keeps your OpenAI API costs manageable. Configure the filter with OR conditions for your core topic keywords.
Step 3: AI Rewriting with OpenAI
Add an HTTP module configured to call the OpenAI API. Use this prompt structure: “You are an expert AI and technology journalist. Rewrite the following article in a unique, engaging style for [your audience]. Add your own insights and make it 20% longer than the original. Title: [title]. Content: [content].” Set the model to gpt-4o-mini for cost efficiency.
